Yunus Yirifa Mumuni

Yunus is a high-agency communications operator with sixteen years of experience in Northern Ghana’s broadcast and digital media ecosystem. He has served as Programmes Manager at Radio Justice Limited, morning show host, newsroom editor, district correspondent, and special-duty reporter covering major events including the 2012–2020 elections and COVID-19 and measles outbreaks. His signature lies in credible access and disciplined messaging, exemplified by interviewing the President in the Northern Region when “outsiders” were typically flown in, expanding beyond pre-approved questions into real community issues such as water projects, and translating them into national conversation. His superpower is feature writing and journalistic storytelling, making complex issues accessible to mass audiences. At Mary, he serves as the “Voice” layer, standardizing messaging, eliminating communication gaps, and turning deployments into narrative momentum without sacrificing integrity. His role is structurally valuable in environments where misinformation and skepticism are the default, scaling trust through disciplined public communication in contexts where the product alone cannot drive adoption.